I get asked why I named the book and set my lectures with this title. when a lot of what I talk about has to do with buying art also educating the public and galleries on the process of buying and selling.
The title actually came from Donald Trump from the show the Apprentice He set up a competition with the two groups with an art gallery scenario. Mr Trump felt that if you could succeed in selling art ,you could be successful selling anything .Art being one of the most difficult products to sell ,having know justifiable purpose other than buying on pure emotion and selling on pure romance and emotion.
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