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Buying and Selling Art.
Art it is strictly an a emotional purchase, as someone who sells art for a living .You have to know your clients.Buying art is personal .I tell my clients, it is like falling in love for the first time .You know your in love, you know that you want this person,their is no reasonable explanation why. Love at first sight it's unexplainable. But it is real.
Art is very similar ,you see a painting or a sculpture and it moves you ,you gaze at it, stirs an emotion within.You may even fall in love with it .Do you buy it, well most people walk away.There are many reasons why, one is price,another justification. The kids school,car payments the new shoes.I have even heard the excuse" what would I do with it".We get scared just like the guy who fantasizes about his neighbor or co worker but still never asks her for a number or a date.
When buying a great piece of art their are three rules ,you have to love it ,it should be within your means and third most important again "you have to love it". I hear sales consultants ask do you have a place for it .Ok good question but 90% of the time, if they love it and can afford it they will find a place for it .
Justifying selling art: You love it, you can afford it but what is stopping you from putting the piece in your home. First of all you will hear every excuse in the book .First I tell my clients,,art will not get you to work in the morning,it will not cook you your breakfast and it will not jump up and down when you come home.
Art is strictly a piece of beauty that is frozen in time .Art moves you like music ,it touches deep like a past love, an unforgotten memory.When you look at a great piece of art ,you fall in love ,you wonder how the artist read your thoughts. How does the artist know what I am feeling . This is called being connected to the art.
Art is a visual stimulation, one of the strongest senses we have,Why deny yourself this feeling, But people do,they do not allow themselves to feel good .In this day and age you would think we would gravitate to anything healthy to make us feel good ,The smart ones do, they surround themselves with positive and beautiful things that won't break the bank.
I love when I bring a piece of art to a client that has an average car ,average house and some of the most incredible art I have ever seen .Just like Socrates stated your home is a sanctuary.Why not surround yourself with beauty.
selling retail has changed dramatically over the last 7 years.I am not just talking about in the art business. Most retail ,companies have taken away incentives ,bonuses ,spiffs and commissions.
ReplyDeleteWe have order takers in stores ,hourly employees . The retails departments are complaining sales are down. The economy has hit them hard .I say B.S, people are still spending money .But they want service ,full service. They want be waited or helped by educated employees. Not order takers that know nothing about the product they are selling. This country has gotten lazy with the internet.I worked with companies and training employees to put extra cash in their pockets being enthused to come to work to make more than minimum wage. But this has to start with the company using an incentive plan. You want to increase sales ,increase incentives ,guaranteed profit increase in margins.
It's all about customer service .I worked in the hospitality business for 17 yrs. Bad service is like a plague once it leaks out that the service is terrible your dead in the water. Customers will try a restaurant 2 two 3 times if the food is not on par ,if they like the atmosphere and service . They won't come back for a second try if the experience is a bad one. Food can be corrected ,service is the responsibility of taking ownership of your employees. Training ,educating and most importantly motivating, a fun and healthy work environment with incentives . We want to grow in our work place and strive to make more money.Not stay stagnant .What happened to the American way!
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